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About Ardent Beauty:

Organic Trade Association.  The association for the organic industry in North America. OTA's mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade.

The American Botanical Council.  The leading independent, nonprofit organization providing education using science-based and traditional information to promote the responsible use of herbal medicine.

The Natural Step.  A non-profit environmental organization that provides training and education for making more ecological and economical decisions in our homes, communities and jobs.

The Cancer Prevention Coalition.  A group of leading experts in cancer prevention and public health, along with activists for public interest. They aim to reduce cancer rates through outreach and public education to establish prevention as the nation's foremost cancer policy.

Environmental Working Group.  A non-profit consumer advocate group.  Click here for EWG’s summary info regarding toxins in cosmetics and personal care products.


Cosmetic Safety Database.  EWG’s database of cosmetic and personal care products, with safety ratings, detailed ingredients, and  information on manufacturers.


Household product database.  Find ingredients in household products with links to ToxNet for hazard details.


The Ecologist Online.  Great resource with information on “green” living.


Clarisonic Skin Care System (Automatic Skin Brush).  We use this skin care brush, and while it is a little “pricey” it is definitely worth it!  (Best deal is at Amazon, with free shipping).

Ardent means passionate, dedicated, committed, devoted, enthusiastic, fervent, zealous..... This is how I feel about helping others become aware of harmful chemicals and ingredients in the products we use, and offering healthy natural products that meet stringent requirements for safety, purity, and effectiveness.


The inspiration for Ardent Beauty was a natural process, and has become my passion.  I’ve always believed in “going natural” whenever possible - especially in regard to food and drugs.  However, after reading The China Study by T. Colin Campbell (an important study on diet, which I highly recommend), I went online to purchase another similar book.  Somehow I got sidetracked and found several books regarding the toxins in our personal care and beauty products (what?), and was so enthralled with the preliminary information that I purchased Not Just a Pretty Face by Stacy Malkan.  Well, it was life changing.  After reading about the toxic chemicals in everyday cosmetics, skin care, hair care, baby care, etc. and the lack of government regulation in regards to these products, I was shocked.  I’m not one to just trust or believe the first thing I hear, so I started researching further.  Yes, it’s all true, and the information is easily available to us if we just know to look for it.  But most of us have no clue there is even an issue!  I became disgusted with the way mainstream manufacturers intentionally mislead consumers for their own gain.  I had been innocently endangering my own and my family’s health by unknowingly applying noxious chemicals to our bodies and household environment.  What was I putting on my little girl’s skin?   It had never occurred to me before that products claiming to care for our skin might actually be very dangerous.  I had suffered from problem skin for years (acne and eczema), and had gone through every expensive “medical grade” facial care brand on the market.  The products always eventually quit working, so they would recommend a new one, which I would happily buy in hopes that it would “fix” my skin.


I investigated all the well-known and trusted brands my family used, and ultimately threw away almost every personal care and cleaning product in our house (including my latest $550 “Brand X” set of professional facial care, which had the most toxic chemicals of all - including hydroquinone).  I made my own natural skin care tonic for the interim, and began more research to find the best and safest products.  I settled on a few truly natural and organic brands made by smaller companies that  I grew to know and trust.


I also learned through this process that “natural” is a big selling point, and there are many companies touting their products as natural, when they are absolutely not!  Truly natural means every ingredient is taken directly from nature, and absolutely no synthetic chemicals are added.  Nature always has and always will provide us everything we need for health.  Products from nature retain healing and nourishing properties, and will re-balance our skin as nature intended.  Our bodies are not equipped to metabolize the onslaught of chemicals we absorb!  In my own experience, an unexpected but welcome side benefit of using natural products is that I don’t have “problem” skin anymore.  I had always looked for the strongest product I could to combat my problematic skin, when in fact I was making it worse!


As I continued my quest for natural products and education, and I told everyone I know about the toxins in our personal care products, I eventually realized I had a true passion for this.  I sought a better way to inform others, and decided I would truly love to represent these ethical companies and make their healthy products available to others.  Thus Ardent Beauty was conceived!  We only offer 100% natural products that we use ourselves.  I hope you feel inspired to try “going natural” for yourself and your family.  I know you will be pleased with the results!


Jennifer Chinnis

$      0.01 - 249.99...... $9.99

$250.00 - 499.99...... $14.99

$500.00 and up ........ $19.99


$      0.01 - 199.99 ...... $13.99

$200.00 - 499.99........$18.99

$500.00 and up ......... $23.99

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